It’s hard to deny the impact that mobile devices have had on commerce. In the last few years, smartphones have truly upped the ante, creating an explosion in the popularity of mobile gaming and shopping. More and more businesses are seeing the benefit of mobile engagement, ensuring that information is streamlined and accessible for users who are on the go and working with smaller displays versus a home computer.
The impact of mobile optimization can be significant, as consumers increasingly are relying on the Internet for the type of product information that will convert them from window shoppers to paying customers. Now is the time to ask yourself if your business is equipped to capitalize on the rapidly-growing segment of smartphone users today.
Get Them in the Door
Getting a customer’s foot in the door can be a vital first step in securing future business. In today’s market, that first step is often a figurative one, such as coupon that a mobile user scans in order to earn a discount or incentive. Many companies provide coupon codes through channels such as Facebook, for instance, driving sales while simultaneously planting the seed that will hopefully bring shoppers back to your site in the future.
Mobilize Your Workforce
For companies with brick-and-mortar stores, or brands whose products are carried in such retail outlets, it can be crucial to promote your online presence by working at the ground level. Sales and service representatives can act as one of your business’ greatest tools to connect with customers. By making these workers familiar with your mobile site or app, they in turn will be able to promote the information to walk-in customers, furthering your message.
With Paper, Less is More
One of the top selling points of mobile technology is the ability to digitalize and centralize everything from communication to personal banking. Today’s shoppers have shown a desire to simplify their lives while reducing waste, and eliminating clutter such as catalogs, coupons, and receipts. Consider utilizing e-mail or other digital options for sales records, coupled with use of scannable QR codes to provide customers with quick and easy on-demand information for products and services.
Television is no longer limited to the living room. Advancements in mobile technology have made it possible to stream TV and other forms of entertainment from just about anywhere with Wi-Fi capabilities, and the commercial element has kept pace quite readily. Advertisements featured along with mobile entertainment often allow customers to tap right in to your site, providing the opportunity to create an immediate connection. Used in tandem with sales and other promotions, this can be a very powerful tool to boost revenue.
Be More Social
Social media channels have become one of the most popular mediums for communication and exchange of information online. Many companies have increased recognition of their brand simply by creating a Facebook page, allowing them to keep customers tuned in to what’s new. This type of presence online serves the dual benefit of humanizing a business to build trust and rapport, while also promoting conversation among common users, furthering your brand’s value and authenticity.
The Internet continues to evolve at a rapid pace, introducing new avenues of communication and interaction. It is incumbent on any business owner or marketing specialist to recognize the virtues of the growing mobile market, and to capitalize on that opportunity—or risk being left behind in the past.